Work
Ariela Basson 
Phase 1: 

Discover

After synthesizing data from user interviews and organizing the most important points into affinity maps, these themes were most prevelant:01.I would like to know about Book Club member demographics.


02.
I’m concerned about the size of the book club.


03.
I’m interested in the logistics of starting the book club, but it also seems overwhelming.
04.
Book club discussion structure is important 
to me.

05.
I would like to socialize at book club.


06.
I care about what I’m reading in book club.


07.
Convenience (timing and geography) are important to me.
08.
I would like to spend as little as possible.
09.
I care about my book 
club’s setting.
10.
Pacing my reading is important to me.


11.
I would like to attend book-related events outside of book club.




arielabasson@gmail.com