Phase 2: Define
Meet our user:
Taylor
Age:
26 years old
Gender:
Female
Gender:
Strategist at agencyTaylor is a busy strategist at a creative agency. After college, she moved to a new big city. When she’s not busy with work, hanging out with friends, or exploring the city, Taylor loves to read. She would love to find an in person book club that suits her needs, covers books she would like to discuss, and includes people she would like to make connections with. She sees her love of books as a great way to bond with others and would love to discuss her thoughts on the stories she consumes with fellow young readers.Taylor’s Goals:- Find an easily accessible and in person book club that meets on a monthly basis.
- Meet new fellow young readers in their 20s and 30s.
- Enhance her love of reading through sharing it with others.
- Have meaningful discussions about the books she reads with others who would like to dedicate an hour or two of their time to also doing so.
Taylor’s Painpoints:- Finding a book club near her in a quick and easy way. Between work, her social life, and reading, Taylor doesn’t want to spend extra time doing research.
- Book clubs that don’t actually discuss the book they’re reading. Taylor has joined a few book clubs made up of pre-existing friends in the past, and she’s found it has turned into more of a social club than a book club.
- Have meaningful discussions about the books she reads with others who would like to dedicate an hour or two of their time to also doing so.
- Finding a book club that meets in person rather than on Zoom.
Problem Statement:Young readers find it difficult to find and start in person book clubs near them that meet their needs and desires in terms of, socializing, convenience, setting, size, and structure. There are lots of logistics to finding and starting an in person book club; young readers would like an easy and clear way to accomplish these goals.
How might We Statement:How might we create a solution for young readers to find and to connect through easily accessible book clubs, organized through partnership of book stores, libraries, and cafes.
Using a 2x2 Feature Prioritization map, certain potential aspects and features of the app were prioritized over others.